Research: News Logos

As a group we understand the significance of branding our news group with a logo as mainstream/majority of news do.

   

For example, ITV news is a very popular news station as it belongs to the channel that it is broadcast on. It is practically the word 'NEWS' incorporated with the original ITV logo. ITV continue to keep their branding by keeping the logo the same on both the channel and news logo. The bold black font of 'itv' on the yellow background, makes the text stand out as the colours contrasts as the slightly gradient yellow embossed box is quite bright in comparison. The 'NEWS' is typed in capitals to highlight that it is ITV's news and the white font works well in contrast with the actually black background so the actual title sequence can move behind it. We wanted to fufil a similar brightness and boldness. 

As you can see BBC has several news platforms hence adaptions of the original BBC NEWS logo. Just like ITV, it belongs to a bigger franchise and is probably the most popular UK news provider. In terms of their logo, they have kept the original BBC logo that is each letter in seperate boxes which help it stand out along with the font being the same colour as the red background. Equally the 'NEWS' text is in the same font as the 'BBC' that is added under it is the same white as the boxes. This way BBC have an effective, bold and yet simple iconic logo that sticks to the brand. We really liked the simplicity of two main colours as well as the boxes to exaggerate the acronym 'BBC'.

 The 'Sky' News is a very popular worldwide news provider. The logo is bold and fufils it's purpose of branding, though we felt that it was a bit more complex in terms of it having two seperate fonts and too much effects and colour that, even though effective, makes it look kind of busy and messy.

#JA

Recording Questionnaire Interview

Today Shahram and I Akin Aydin arranged a time to start recording the questionnaire interviews. We selected a group of people consisting of 3 boys and 2 girls in order to get both a male and female view on news and what they think about it. We asked them a set of 6 questions in which they gave their own personnel opinions, in comparison to our paper based questionnaire we mixed a variety of questions in order to get a natural response from the candidates. 

Creating the CLN Website - issues

I have been trying to create the website but I've come across some issues which I am currently trying to over come. The issues which I am facing at the current moment are that I still havent got the idea of a news website layout which is really holding me back on creating the CLN website and implementing many of my ideas into it.

I am going to take my time and look at a range of different news websites in order to grasp an idea of what I am going to do and achieve for the CLN website. 

Another issue which i came across was that the software I am using to create the CLN website is Wix.com and it does not have as many tools and editing techniques I can use to edit the website to my full potential. However hopefully in time of practising and mastering Wix.com I will hopefully create the best website for CLN and a website which me and my group will be proud of.

By Akin Aydin

Animated storyboard: Opening Title Sequence

This is the animatic storyboard for the 'CLN' opening sequence (with a commentary, by our very own Jasmine, that explains the main visual elements of our idea.) which we uploaded to our CLN youtube page before embedding it onto our blog.

#JA

Creating the youtube page

Hi there everyone, just like to update you on our groups progress and how far were in on our news project, so far we have covered several things such as designing the "CLN" logo, sketch designs for our logo and creating the title sequence page and now we're on the verge of making a Youtube page for our news channel "CLN".

Reason being for this is so we can attract a wider range of audience by allowing the public to access our material in so many different ways such as firstly through Youtube. Then in time the group and i are also going to create a Twitter account to hopefully get some followers so every time we release a post our viewers can be the first to read the latest updates. Furthermore we will also progress to create a Facebook page so we reach out to our fans on all platforms so we can reach our full potential and not have to look back and say "if only" *sigh* so in other words having no regrets so therefore leaving no room for improvement as we have done the best we possibly could.

Thank you ladies and gentleman.



S.M







Here as you can see this is a screenshot of our youtube channel at the start

 

Here as you can see improvements have been made overtime with 2 original uploads from our group with 11 page views





Filming Dilemma

Over the weekend the group and I were meant to go to central London to Piccadilly circus to produce some filming footage for our news channel "CLN" so we would have something to work on ready in time for school on Tuesday. This is so we could start editing to get this project started so we can progress to the next stage. However due to the typical bipolar English weather we were unable to go out and complete this task unfortunately.

All were waiting for is a nice day to go out and capture some footage relevant to our news channel such as waiting for the lights to turn on in Piccadilly circus and record the change in the skyline so we can get take advantage of our resources and use it effectively, so in other words make the most of our trip and try to take in simply anything else that would be good in the moment.

To be continued...

This was the depressing weather on the day

S.M

Sketch designs for our news logo

Here as you can see is a picture of some raugh drafts of sketches for our news logo "CLN" on one side of A4 piece of paper, i simply brainstromed some ideas just so the group and i have a vision of how we want the logo design to look like in terms of shape, size and the layout of the logo. so in other words how its going to be displayed, once we have established what design were going with we can then decide what colours were going to consider but for now we have had discussions about a colour the whole group are happy with such as blue. furthermore any colour with white can be done as it is the main colour for the theme of our news channel but depending on the appearance and how well it stands out, but as far as i know it has been confirmed that blue and white may be the colour for our news channel logo as it has always been a the two classic mix of colours for news channel logos, in addition it still looks professional and appropriate for our target audience.

S.M